Berman Innovations Announces Australian Distribution Partnership with Sugar And Sas

Berman Innovations, creator of POP by The Semenette® / POPDildo™ (, announces its collaboration and foray into the Australian market with luxury distributor Sugar And Sas ( Under the partnership, Australian retailers and consumers will now have access to the award-winningluxury ejaculating dildo.


“I am thrilled Sugar And Sas will be distributing POP to the Australian market,” says Berman Innovations CEO Stephanie Berman. “They have a fantastic team, and I love their attention to detail when it comes to smaller, boutique brands. It was an easy decision to have them as our AU distributor, and I’m excited to see the positive response from this partnership.”


“After its success overseas, we are thrilled to be offering POPDildo™ to Australian retailers,” says Rose Hunt, Sales Manager for Sugar And Sas.


Australian retailers interested in carrying POPDildo™ may email to place their orders.


Sugar And Sas is the leading boutique wholesaler and distributor of quality lifestyle products for the Australian market. With an international reputation for growing successful brands, which continuously receives wide Australian media attention, Sugar And Sas’ use of highly targeted marketing and selective distribution has secured the firm’s place in the luxury novelty market in Australia. By maintaining its credo of “We Make Love,” Sugar And Sas’ company philosophy is to selectively choose a distinctive range from the world’s leading brands, which are the latest innovative and best selling products.

Berman adds, “We have received a wonderful response from the AU market thus far, and to have Sugar And Sas on board to make POP more widely accessible is fantastic. I strive to provide customers with the highest level of customer service along with quality products, and am confident this partnership will achieve that, and more.”

Berman has been in the women’s reproductive health industry since 2003. As co-owner and Vice President of her family business, Sepal Reproductive International, as well as CEO of The Semenette®, Stephanie has extensive knowledge and understanding of the women’s reproductive health market. The company’s flagship product, The Semenette®, and its second iteration, POPDildo™, allow partners to mimic traditional intercourse, and re-create the ejaculation process in the privacy of their own home through its proprietary inner tubing and pump system – something that sets it apart from both traditional dildos and “party”-style ejaculating toys. Berman herself is the first of many success stories for The Semenette®; she and her wife successfully used the product to conceive their daughter and son.

The Semenette® experienced its first viral wave soon after its launch in early 2015, and global media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM / trans, disabled, erectile dysfunction, and serodiscordant communities. Its follow-up, POPDildo™, quickly found a fan base in people excited by its potential for play, who recognize the technology sets it apart from both traditional dildos and “party”-style ejaculating toys. POPDildo™ has since skyrocketed to the top of the “wish list” for a wide variety of community members, including pegging enthusiasts, kinksters, and fetishists.

Recipient of’s Editor’s Choice Lightning Bolt Award for Emerging Technology, the 2016 AVN Award for Best Pleasure Product Manufacturer, and the 2016 NightMoves® Award for Pleasure Product of the Year, the company has also received industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year. US media, including Cosmopolitan, Refinery29, Daily Dot, and Women’s Health, as well as dozens of international media outlets, have noted Berman’s impact on the pleasure product market, particularly leading the charge to mix sexual health and pleasure. Berman also appeared on a panel discussion on Huffington Post Live, to share the story behind The Semenette, as well as was profiled in several medical journals.

Both The Semenette® and POPDildo™ are made of premium medical-grade silicone, and are non-toxic and phthalate-free. For more information, visit






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