Berman Innovations Unveils Custom Color POPDildo™ for Good Vibrations


Berman Innovations unveils a custom color offering of its award-winning POPDildo™ ( for Good Vibrations ( Thepremier sex positive retailer, which takes pride in providing trusted information, quality pleasure products, sex-positive books, and more, now offers the groundbreaking, patented ejaculating dildo in Ultramarine, both online and in all of its brick-and-mortar stores. The color will not be offered through any other retailers, nor on the POPDildo™ website.


“I love that Good Vibrations not only focuses on education, but provides customers with access to a wide range of premier – and now exclusive – products in a safe and sex-positive environment,” says Berman Innovations CEO Stephanie Berman. “Coyote [Amrich] has continuously been extremely supportive of POPDildo™, and with this being their 40th year in business, we are honored to provide them with this custom Ultramarine color POPDildo™. We look forward to this being a successful partnership, and to hopefully do the same for other interested retailers.”


“Berman Innovations’ POPDildo™ by The Semenette® is incredible!” says Good Vibrations Product and Purchasing Manager Coyote Amrich. “Not just for the original concept of this product being for insemination, but in the way Stephanie understood how various communities could benefit from her unique design. She took something very specific, and personal, and saw the broader impact her design could have. This inclusivity and vision matches our own ethos, and therefore, is a perfect fit.”


Amrich adds, “This year, Good Vibrations is celebrating ‘40 Years of Pleasure’! Over the past four decades, we have partnered with many smaller manufacturers to bring exclusive & special items into our stores and to our customers. We are thrilled to be able to continue this tradition with POPDildo™.”


To purchase POPDildo™ at Good Vibrations, in its custom Ultramarine and all other colors, as well as Refill Kits, visit POPDildo™ is also available at Good Vibrations’ brick-and-mortar retail stores in its four San Francisco locations, its stores in Berkeley, Oakland, and Palo Alto, its Camouflage store in Santa Cruz, and its Boston-area stores in Brookline and Cambridge.


Berman has been in the women’s reproductive health industry since 2003. As co-owner and Vice President of her family business, Sepal Reproductive International, as well as CEO of The Semenette®, Stephanie has extensive knowledge and understanding of the women’s reproductive health market. The company’s flagship product, The Semenette®, and its second iteration, POPDildo™, allow partners to mimic traditional intercourse, and re-create the ejaculation process in the privacy of their own home through its proprietary inner tubing and pump system – something that sets it apart from both traditional dildos and “party”-style ejaculating toys. Berman herself is the first of many success stories for The Semenette®; she and her wife successfully used the product to conceive their daughter and son.


The Semenette® experienced its first viral wave soon after its launch in early 2015, and global media attention has not waned about the company’s innovative approach to at-home conception for the LGBT, FTM / trans, disabled, erectile dysfunction, and serodiscordant communities. Its follow-up, POPDildo™, quickly found a fan base in people excited by its potential for play, who recognize the technology sets it apart from both traditional dildos and “party”-style ejaculating toys. POPDildo™ has since skyrocketed to the top of the “wish list” for a wide variety of community members, including pegging enthusiasts, kinksters, and fetishists.


Recipient of’s Editor’s Choice Lightning Bolt Award for Emerging Technology, and the 2016 NightMoves Award for Pleasure Product of the Year, the company has also received industry nominations for Couples Sex Toy of the Year, Specialty Pleasure Product of the Year, and New Product of the Year. US media, including Cosmopolitan, Refinery29, Daily Dot, and Women’s Health, as well as dozens of international media outlets, have noted Berman’s impact on the pleasure product market, particularly leading the charge to mix sexual health and pleasure. Berman also appeared on a panel discussion on Huffington Post Live, to share the story behind The Semenette, as well as was profiled in several medical journals.


Retailers interested in carrying POPDildo™, including custom color options, may


Both The Semenette® and POPDildo™ are made of premium medical-grade silicone, and are non-toxic and phthalate-free. For more information, visit

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