Award-winning premiere lifestyle and romance brand opens doors for business in “The Biggest Little City in the World,” 

marking the company’s 49^th U.S. location

National retailer and part of the HUSTLER empire built by Larry Flynt, HUSTLER Hollywood announced today that its doors are officially open for business at 6580 S. Virginia St., Reno. This location marks the company’s 49th brick-and-mortar store in the U.S. and the third in Nevada for the retail chain, a leader in the sexual health and wellness arena for over two decades.

The Reno location will carry an expansive selection of products that cater to any desire or budget, including lingerie, fashion-forward apparel, accessories, bath and body items, and unique gifts, including games and party supplies for bachelor/bachelorette bridal showers, festivals, and more. The store’s mission is to encourage the exploration of intimacy, enhance relationships, and encourage fun through novelty items for all occasions, including holidays.

“We love the state of Nevada and Reno was always on our list of areas where we hoped to open a store. We couldn’t imagine not being in the ‘Biggest Little City in the World,’ and we look forward to being here for many years to come,” said Philip Del Rio, VP of HUSTLER Hollywood.

The boutique will hold a celebratory grand-opening event on Saturday, December 17, from 6:00 p.m. – 9:00 p.m., where attendees, while listening to a live DJ, will have the opportunity to mingle, shop, and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening. In addition, one lucky winner will receive a $300.00 in-store shopping spree. The event is free and open to the public.

All HUSTLER Hollywood retail locations offer a military discount of 10% to customers who provide their active military ID at the time of purchase.

About HUSTLER Hollywood

With 49 U.S. locations, HUSTLER Hollywood has been a leader in the sexual health and wellness arena for over two decades. Its upscale lifestyle boutiques offer all the top pleasure product brands, lingerie, and more, including an extensive selection of high-quality apparel, sportswear, accessories, jewelry, gifts, and bath & body items. Education is a top priority, and HUSTLER Hollywood staff receive monthly training from some of the most renowned experts in the country to keep the information fresh and up to date to best serve a diverse and inclusive customer base.

The first HUSTLER Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood, making this the company’s 24th year in business.

For more information, please visit our website, HUSTLERHollywood.com.