Award-winning premiere lifestyle and romance brand opens doors for business in Austin,

the company’s fourth store in Texas to date.

Beverly Hills, CA (August 24, 2022) – National retailer and part of the HUSTLER empire built by Larry Flynt, HUSTLER Hollywood announced today that its doors are officially open for business in Austin at 3600 S. Congress Avenue. This location marks the company’s 44th brick-and-mortar store in the U.S. and the fourth store in the state of Texas for the retail chain, a leader in the sexual health and wellness arena for over two decades. The company plans for further expansion in the state, with more stores opening in 2022 and 2023.

The company has been pursuing an aggressive expansion plan since 2016 and is on track to have 50+ stores open by the end of 2022. The Austin location will carry an expansive selection of products that cater to any desire or budget, including lingerie, fashion-forward apparel, accessories, bath and body items, and unique gifts, including games and party supplies for bachelor/bachelorette bridal showers, festivals, and more. Each store is designed to be intimate and sophisticated and offers an upscale consumer experience and unparalleled customer service, making the company stand apart from its peers.

“As we expand our presence in Texas, Austin was at the top of our list. The city is often named one of the best places to live in the United States; it is hip and has a vibrant and diverse cultural scene—making Austin a natural fit for one of our boutiques. We are very excited to be a part of the community,” said Philip Del Rio, VP of HUSTLER Hollywood.

The boutique will hold a celebratory grand-opening event on Saturday, September 24, from 6-9 p.m., where attendees, while listening to a live DJ, will have the opportunity to mingle, shop, and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening. The event will also host a surprise industry guest who will sign autographs and take photos with fans. One lucky winner will receive a $500.00 in-store shopping spree. The event is free and open to the public.

About HUSTLER Hollywood

With 44 U.S. locations, HUSTLER Hollywood has been a leader in the sexual health and wellness arena for over two decades. Its upscale lifestyle boutiques offer all the top pleasure product brands, lingerie, and more, including an extensive selection of high-quality apparel, sportswear, accessories, jewelry, gifts, and bath & body items. Education is a top priority, and HUSTLER Hollywood staff receive monthly training from some of the most renowned experts in the country to keep the information fresh and up to date to best serve a diverse and inclusive customer base.

The first HUSTLER Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood, making this the company’s 24th year in business.

For more information, please visit our website, HUSTLERHollywood.com.