Continuing its two-year winning streak, trans erotica powerhouse Grooby won the prestigious 2021 XBIZ Award for “Trans Site of the Year” for their flagship site, GroobyGirls.com.

It’s been dreadfully difficult for production and the need to keep sites updated has been trying,” explained Grooby founder, Steven Grooby. “As we have producers worldwide, we were able with some difficulty to keep as near to normal updates as possible by using producers in different places when it was safe and legal to do so.  I’d like to thank XBIZ for the recognition and we’d like to share this award with the producers and the models who helped us excel during this most frustrating of times. I hope we can look forward to easier and happier times together. Thank you Alec for keeping XBIZ current and top of things during this year.”

Grooby has already positioned itself strategically in 2021. In addition to the “Trans Site of the Year” win, Creative and Editorial Director Kristel Penn was also recently awarded the XBIZ Industry Exec Award for “Community Figure of the Year.”

In 2020, Grooby won the coveted XBIZ ‘Trans Site of the Year’ Award for GroobyGirls.com, a milestone since the company re-branded the site several years ago.