Premiere lifestyle and romance brand opens company’s first-of-its-kind

specialty lingerie boutique in Old Town Pasadena

 National retailer and part of the HUSTLER empire built by Larry Flynt, HUSTLER Hollywood is celebrating the opening of its 40th brick-and-mortar store in Pasadena, which marks the 11th location for the company in California. The Pasadena boutique officially opened its doors on May 26, 2022, located at 36 E. Colorado Blvd, Pasadena.

This 2,500 sq. ft location is HUSTLER Hollywood’s first-of-its-kind specialty store, created specifically for the Pasadena market. This chic boutique nestled in the historic Old Town Pasadena neighborhood, a walkable shopping, arts, and dining district, is a tastefully curated selection of the retailer’s most luxurious merchandise. Best-selling lingerie, heels, fashion-forward apparel, and accessories. In addition, the boutique will also carry bath and body items and unique gifts, including games and party supplies for bachelorettes, bridal showers, festivals, and more. The retailer’s locations are designed to be intimate and sophisticated and offer an upscale consumer experience and unparalleled customer service, making the company stand distinctly apart from its peers.

“We are thrilled that Old Town Pasadena is the first location where we will be introducing our new concept boutique. Customers will experience an elevated shopping experience with all of our best-selling lingerie items and gifts. Larry loved Pasadena and always envisioned a store in the city—and I know right now he’s looking down on us with a smile,” said Philip Del Rio, vp of retail, HUSTLER Hollywood.

The boutique will hold a celebratory grand-opening event on Saturday, June 11, from 6-9 PM, where attendees, while listening to a live DJ, will have the opportunity to mingle, shop, and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening. The host and emcee for the event is local celebrity drag queen, Allusia, who will also welcome a surprise industry guest who will sign autographs and take photos with fans. One lucky winner will receive a $750.00 in-store shopping spree. In addition, the first 50 guests through the door will receive a gift bag full of fun items. The event is free and open to the public.

About HUSTLER Hollywood

With 40 U.S. locations, HUSTLER Hollywood has been a leader in the sexual health and wellness arena for over two decades. Its upscale lifestyle boutiques offer all the top pleasure product brands, lingerie, and more, including an extensive selection of high-quality apparel, sportswear, accessories, jewelry, gifts, and bath & body items. Education is a top priority, and HUSTLER Hollywood staff receive monthly training from some of the most renowned experts in the country to keep the information fresh and up to date to best serve a diverse and inclusive customer base.

The first HUSTLER Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood, making this the company’s 24th year in business.

For more information, please visit our website, HUSTLERHollywood.com.