Premiere lifestyle and romance brand opens its largest store on the east coast in Virginia Beach

National retailer and part of the HUSTLER empire built by Larry Flynt, HUSTLER Hollywood announced today that its doors are officially open for business at 6034 E. Virginia Beach, Norfolk, VA. This location marks the company’s 42nd brick-and-mortar store in the U.S. and the largest store on the east coast to date for the retail chain, a leader in the sexual health and wellness arena for over two decades.

The company has been pursuing an aggressive expansion plan since 2016 and is on track to open 50+ stores by the end of 2022. The Virginia Beach location will carry the retailer’s most luxurious and best-selling merchandise, including lingerie, fashion-forward apparel, accessories, bath and body items, and unique gifts, including games and party supplies for bachelor/bachelorette parties, bridal showers, festivals, and more. Each store is designed to be intimate and sophisticated and offers an upscale consumer experience and unparalleled customer service, making the company stand apart from its peers.

“As we considered east coast locations for our expansion, we couldn’t help but consider Virginia Beach. The area is a popular vacation spot and attracts people from all over. They say, ‘Virginia is for Lovers,’ and we look forward to serving the community and its many guests for years to come,” said Philip Del Rio, vp HUSTLER Hollywood.

The boutique will be holding a celebratory grand-opening event on Saturday, August 20, from 6:00 p.m. – 9:00 p.m., where attendees, while listening to a live DJ, will have the opportunity to mingle, shop, and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening. In addition, one lucky winner will receive a $500.00 in-store shopping spree. The event is free and open to the public.

About HUSTLER Hollywood

With 42 U.S. locations, HUSTLER Hollywood has been a leader in the sexual health and wellness arena for over two decades. Its upscale lifestyle boutiques offer all the top pleasure product brands, lingerie, and more, including an extensive selection of high-quality apparel, sportswear, accessories, jewelry, gifts, and bath & body items. Education is a top priority, and HUSTLER Hollywood staff receive monthly training from some of the most renowned experts in the country to keep the information fresh and up to date to best serve a diverse and inclusive customer base.

The first HUSTLER Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood, making this the company’s 24th year in business.

For more information, please visit our website, HUSTLERHollywood.com.