Award-winning premiere lifestyle and romance brand opens doors for business in Killeen, sixth location in

Texas, with continued expansion in the state in the coming months

National retailer and part of the HUSTLER empire built by Larry Flynt, HUSTLER Hollywood announced today that its doors are officially open for business at 2309 E. Central Texas Expy., Killeen. This location marks the company’s 48th brick-and-mortar store in the U.S. and the sixth in Texas for the retail chain, a leader in the sexual health and wellness arena for over two decades. Previously opened stores in the state include Austin, El Paso, Dallas, Fort Worth and San Antonio, with Austin and El Paso opened earlier this fall.

The Killeen location will carry an expansive selection of products that cater to any desire or budget, including lingerie, fashion-forward apparel, accessories, bath and body items, and unique gifts, including games and party supplies for bachelor/bachelorette bridal showers, festivals, and more. Each store is designed to be intimate and sophisticated and offers an upscale consumer experience and unparalleled customer service, making the company stand apart from its peers.

“Texas is a great place to do business. The state and local municipalities not only welcome new business, but they also genuinely hope they succeed. We have a lot of fans and customers in Texas, and we love opening new stores in the state; we have many more to come,” said Philip Del Rio, VP of retail.

The boutique will hold a celebratory grand-opening event on Saturday, December 3, from 6:00 p.m. – 9:00 p.m., where attendees, while listening to a live DJ, will have the opportunity to mingle, shop, and enjoy desserts and drinks, plus have the chance to win prizes throughout the evening. In addition, one lucky winner will receive a $300.00 in-store shopping spree. The event is free and open to the public.

All HUSTLER Hollywood retail locations offer a military discount of 10% to customers who provide their active military ID at the time of purchase.

About HUSTLER Hollywood

With 48 U.S. locations, HUSTLER Hollywood has been a leader in the sexual health and wellness arena for over two decades. Its upscale lifestyle boutiques offer all the top pleasure product brands, lingerie, and more, including an extensive selection of high-quality apparel, sportswear, accessories, jewelry, gifts, and bath & body items. Education is a top priority, and HUSTLER Hollywood staff receive monthly training from some of the most renowned experts in the country to keep the information fresh and up to date to best serve a diverse and inclusive customer base.

The first HUSTLER Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood, making this the company’s 24th year in business.