Joybear Pictures Celebrates ‘SexTech’

Ensemble Cast Takes Part in ‘Documentary’ Showcasing Relationships Made Better by Tech Innovations, in UK Studio’s Glamcore Release 

The team at Joybear Pictures is pleased to announce the positive response they have received to their summer release, “SexTech.” A stunning cast presents five scenarios where modern sex and technology merge in the near future, for the UK studio’s glamcore release directed by Ed & Sam.


“From remote-activated toys and game development, to algorithms pairing aural stimulation to sexual desire, these fantasy scenes pave the way for how couples can elevate their connection in the bedroom,” says Joybear Pictures Founder and CEO Justin Santos. “All in the name of research!”

Founded by a group of tech nerds, ‘The Hub’ is a start-up studying the effects of technology on relationships. Narrated by Beth (Belle O’Hara), the scenes are presented in a documentary-style format, similar to those made popular by British television.

“The world has changed since simple rubber dildos and pocket rockets gained popularity,” says Beth in the film’s introduction. “In the future, there will be sex robots, and maybe even orgasm implants.” The faux documentary then presents its stories with a very familiar storyline – couples experiencing relationship issues – however, rather than follow conventional methods, these tech-forward couples find their solutions within the tech world.

In the first scene, narrator Beth and her girlfriend Helen (Honour May) are experiencing a crisis of connection. With Helen constantly on the go as a top salesperson for The Hub, the couple have a hard time finding time to connect, until Beth convinces Helen to test out a new device she can discreetly wear. Then, shy, quiet Siobhan (Viktoria Quinn) and her hot, muscular friend Fred (Frank Rock) test their sexual chemistry by utilizing The Hub’s VR simulation program, and find they are surprisngly compatible, way beyond the friend zone. We are then invited to play voyeur as game developer Lucy (Loveday) attempts several times to connect with her business-minded colleague, Freya (Eva Ray); every attempt feels like the games she creates, until Lucy is finally able to advance to the next level and reach a new high score in a lustful two-player scenario.

Returning to Beth’s world, Helen has gifted her with a playlist of their favorite songs to enjoy while she’s away on yet another work trip. Ever the technophile, Beth creates an algorithm syncing those songs to sexual desire, and gets Helen’s consent to get their colleague, Kieran (Marcus Quillan) to test out the new code with her. In the final scene, software developers Tina (Satine Spark) and Raf (Chris Cobalt) are trying to get out of their sexual rut as a couple. Recoding a game they’d created for The Hub, the couple goes through the updated game app’s challenges, proving that sometimes, AI can be the perfect bedroom device to guide couples into deeper intimacy and better sexual relationships.

“Joybear is one of my favorite companies, genuinely,” says Honour May. “I’ve worked with many companies all over the world, and Joybear really stands out for me, because it’s incredibly inclusive. They make you feel very comfortable on set, never pushing, always ensuring that you understand exactly what you’re doing before you even turn up on set. They ensure that the crew is ready to help you with whatever you need, and the scripts are always really good as well, with genuine storylines.”

The BTS footage for SexTech is a delightfully entertaining look into how the cast interacts with each other when the cameras are off, and includes interviews about technological advances and innovative toys they have tried in their personal sex lives, as well as what inventions they would develop should they be provided the opportunity.

Joybear Pictures invites fans and critics alike to view its 2021 / 2022 releases “Holiday Heat,” “Touch,” “Sexual (R)evolution,” and “Body Language,” in addition to “SexTech,” all under consideration for the upcoming award season.

Reviewers are cordially invited to request login credentials by emailing [email protected].

About Joybear Pictures:

Joybear Pictures was created by British film school graduate Justin Santos in 2003. Tired of seeing adult films with people having pleasure-less sex, especially women, he participated in the Playboy UK competition ‘Head to Head’ – a one-off reality TV show created to find the next biggest erotic filmmaker. Santos won the competition and promptly established Joybear Pictures. His goal was simple: make adult films cinematic and fun. Joybear Pictures has already enjoyed significant acclaim in Europe such as nominations for the Feminist Porn Awards (now the Toronto International Porn Festival Awards), winning in 2013 for “The Pleasure Professionals.” Winner of both 2014 and 2016 Dusk Porna Awards and the InStyle “Best Female-Friendly Site” Award in 2016. Joybear is often-mentioned in feminist and sex-positive circles globally, as a destination for female-friendly adult entertainment. For more information, follow Joybear Pictures at and on Twitter at





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